soft shaadi✿
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a wedding content studio

we don't film weddings. we film the moments between the moments.

Your wedding lasts a few days. the memory of it lasts the rest of your life. we are the two people standing slightly to the side, catching the things nobody planned and everybody remembers.

a bride and groom at the mandap
the four seconds after the hug
0views, most watched
0reels past a million
1 hourto your first reel
0lights, sets or retakes
01
the ones you'll rewatch

years later, these are the ones.

a mother at her daughter's wedding
a mother, teary through the varmala
the chooda bangles going on
the chooda, and a room gone quiet
a bride held by her parents
the hug nobody timed
02
let's get to know you

tell us about your wedding.

a minute of questions, and one of us writes back personally.

03
why it matters

there are no second chances at a wedding.

04
the highest compliment we get

most guests never work out we are working.

radhika filming among the guests
beta, aap humesha video kyu bana rahe hote ho?an aunty, day two
aap dulhan ki friend ho? ya dulhe ke side?asked at least nine times
are you one of the bridesmaids?we take that as the review
no lights being moved
no crowd being arranged
no one asked to do it again

we dress for the wedding, blend into the family, and film what actually happens.

the reel that travelled

one real moment, and the whole internet watched.

something true happened and a camera was already pointing at it. reach starts with noticing.

177M+views, one reel
05
from the feed

what we have been filming lately.

follow along at @softshaadi.

follow along on instagram ›

06
why hire a wedding content creator

six reasons couples wish they had booked one.

getting married? say hello see if we're free ›
07
a few favourites

the ones we still think about.

the choodathe quietest hour of the day
the vidaaithe same rituals, one more generation
the anand karajwaheguru, said all at once
the marathon weddingvows after the finish line
getting married? say hello see if we're free ›
08
our approach

the best parts of a wedding are the parts nobody plans.

the honest face

we film the mothers

she doesn't pose, so her face carries the truth of the day.

four more seconds

we keep rolling

the real emotion arrives just after everyone else has cut.

the quiet rooms

the small ceremonies

the chooda at home, the hour before anyone is dressed.

09
packages

a package for every kind of celebration.

every wedding we take on is priced around what it actually needs, so your quote will be built for you. these three are here to give you a feel for how we work, and roughly where things begin.

01

the quiet one

one event

for a roka, an engagement, a mehendi or an anniversary. one event, given our whole attention and told completely.

most chosen
02

the sweet spot

three events

the one most couples choose. a creator on each side of the family, so both sets of people are properly covered, and a plan agreed before anyone arrives.

03

hold nothing back

three events, elevated

radhika on the ground with you, an editor turning reels around while the celebrations are still going, and your first one live within the hour.

the quiet onethe sweet spothold nothing back
events covered133
creators on the ground12, one per side3
reels6 to 818 to 2230 to 35
stories, posted live15 to 2050 to 6090 to 100
your first reel12 hours8 hours1 hour
posting on your page1 week2 weeks4 weeks
private account option✓✓✓
all raw content shared✓✓✓
instagram highlights created–✓✓
planning call with Radhika–✓✓
reel plan agreed in advance–✓✓
Radhika on the ground––✓
real-time editor on board––✓
post-wedding interview piece––✓
raw content on a new SSD––✓
fromINR 30,000*INR 75,000*INR 1,15,000*

*prices vary with dates, city and the scale of your celebrations. tell us about your wedding and we will send you an exact quote.

Radhika, founder of Soft Shaadi
radhika, on a wedding day
a note from the founder

i started this because the same thing kept getting missed.

the mother alone for a second, the friend who arrived early, the small ceremony at home with fifteen people in it. i wanted a studio that treats those as the main event.

radhika

founder, soft shaadi
by selection

we take on a small number of weddings each season.

it is the only way we can be at the chooda at seven in the morning and still be present at the last song.

see if we're free ›
see if we're free ›