soft shaadi
instagram packages start your story
a wedding content studio

we don't film weddings. we film the moments between the moments.

Your wedding lasts a few days. the memory of it lasts the rest of your life. we are the two people standing slightly to the side, catching the things nobody planned and everybody remembers.

a bride and groom at the mandap, foreheads close
the four seconds after the hug
0views, our most watched
0reels past a million
0to your first reel
2 to 4creators on your day
01
let's get to know you

tell us about your wedding.

a minute of questions, and one of us writes back personally. no long forms, no price lists to wade through.

02
why hire a wedding content creator

six reasons couples wish they had booked one.

your guests stay in the moment
03
why it matters

there are no second chances at a wedding.

one morning. one vidaai. one first look. the mother crying quietly before anyone notices, the grandmother's hands during the chooda, the father who practised his speech for weeks and forgot every word. these go by in a breath and they never come back.

most weddings are photographed. very few are truly captured. in ten years you will not rewatch your wedding for the decor or the outfits. you will rewatch it for the faces. that is the entire reason a studio like ours exists.

04
how we work

before. during. after.

one

the conversation

we ask about your story before we ever pick up a camera. how you met, who cries first, which uncle will dance. by the wedding morning we already know where to stand.

two

the days themselves

on site from the quiet morning hours to the last song. one camera on you, one on whoever is watching you. we arrive early and we do not pack up first.

three

the weeks after

your first reel lands within twenty four hours, then the rest post steadily so your wedding keeps living rather than disappearing in a single evening.

05
our approach

the best parts of a wedding are the parts nobody plans.

the honest face

we film the mothers

the most under-filmed person at every wedding is the mother. she does not pose and she does not perform, so her face carries the truth of the day. the bride is the headline. the mother is the story.

four more seconds

we keep rolling

most teams cut when the moment looks finished. the four seconds after the hug, after the vidaai, after the yes, are where the real emotion arrives. we stay for them, every time.

the quiet rooms

we sit through the small ceremonies

the chooda at home, the family prayer, the hour before anyone is dressed. these are the clips couples return to most, and the ones most often missed entirely.

the reel that travelled

one real moment, and the whole internet watched.

a single reel from a wedding we understood crossed one hundred and seventy five million views. not because of the decor or the budget, but because something true happened and a camera was already pointing at it. reach starts with noticing.

175Mviews, one reel
06
the reels

weddings, told softly.

a few of the stories we have had the honour of keeping.

the wedding with a marathon in itwhere the vows came after the finish line
the anand karajwaheguru, said all at once
the choodathe quietest hour of the day
age-old ritualsthe same ones, one more generation
07
what we cover

every function, in its own language.

an indian wedding is not one event, it is five or six, each with a completely different feeling. we shoot each one the way it actually feels rather than running the same checklist through all of them.

mehendi

hours of stillness, colour and gossip. the friends take over, the bride cannot use her hands, and the best lines of the whole wedding get said here.

the friends' function

haldi

the messiest, most joyful morning. nobody is composed, everyone is laughing, and the light at that hour is the best you will get all week.

the chaos

sangeet

the family talent show. the parents rehearse for weeks, the cousins peak at midnight, and someone always surprises the room.

the performance

the chooda and the small ceremonies

chooda, kaleere, the family prayer, the hour before anyone is dressed. intimate, unphotographed, and the footage couples watch most.

where we mic the family

the wedding day

the entry, the rituals, the parents standing alone for ninety seconds before it all begins, and the vidaai that undoes everybody.

the long day

the reception

the night the wedding mask comes off. this one belongs entirely to the two of you, and it films completely differently because of it.

the exhale
before, and long after

the days on either side of the wedding.

roka and engagement

where the two families meet properly for the first time, and everyone is a little nervous and a lot delighted.

pre-wedding

the shoot, the countdown, the trial room. the story before the story, told while the anticipation is still building.

anniversaries

the twenty fifth, the fiftieth. the weddings that already happened, and the people still standing beside each other.

08
the moments we keep

the ones you will still be watching in ten years.

a mother at her daughter's wedding
the sunglasses were not fooling anyone
the chooda bangles going on
the bangles going on
a bride held by her parents
the hug nobody timed
09
the highest compliment we get

most guests never work out we are working.

"aunty came over to ask why we were always on our phones."

we were editing her niece's reel

"half the family thought she was one of the bridesmaids."

we take that as the review

"nobody noticed us until the reels started going up."

which is rather the point

we do not run a set. no lights being moved, no crowd being arranged, no one being told to do it again. we dress for the wedding, we blend into the family, and we film what actually happens.

radhika filming quietly among the guests
somewhere in the middle of it all
10
words from couples

what it felt like to be filmed by us.

sample

"they caught the moments we did not know were happening. my mother's face at the vidaai is something i will keep forever."

replace with a real quote
a soft shaadi bride
sample

"we had our first reel before the mehendi was even over. our whole family was watching it that night."

replace with a real quote
a soft shaadi couple
sample

"they were everywhere and nowhere at once. we never felt watched, and yet nothing was missed."

replace with a real quote
a soft shaadi groom
11
from the feed

what we have been filming lately.

follow along at @softshaadi.

Radhika, founder of Soft Shaadi
radhika, on a wedding day
a note from the founder

i started this because the same thing kept getting missed.

at every wedding i attended, the rituals were covered beautifully and the corners of the room were not. the mother alone for a second, the friend who arrived early, the small ceremony at home with fifteen people in it. i wanted a studio that treats those as the main event, because that is what a family actually replays.

radhika

founder, soft shaadi
12
by selection

we take on a small number of weddings each season.

it is the only way we can be at the chooda at seven in the morning and still be present at the last song. if your dates are open, the best next step is a short call with me.

or answer a few questions first ›

start your story ›